Criação de páginas Web B2B

Optimize content for your visitors.

49 min
Análise e Testes da Web

B2B website design involves content, design, and a well-developed strategy. What’s right? What’s wrong? What works? What doesn’t? After watching this class, you’ll know how to identify problems and implement solutions.

You can have the best content in the world on your website, but if you don’t provide an easy, intuitive way for your users to engage with that content, it’s meaningless. This class teaches you the best practices in website design and usability, an essential component of every marketer’s knowledge base. With a thorough survey of best practices and a detailed case study, this class will leave you with a concrete, sure-fire plan for improving your website.

You Will Learn

  • How to identify common content, design, and strategic mistakes that B2B websites are still making today
  • About the best usability practices in website design
  • Three actionable steps to a better website
  • How to optimize your content for your users
  • How to create visual hierarchy, a best practice for usability, on your website
Instructor: Chris Harmon

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