B2B website design involves content, design, and a well-developed strategy. What’s right? What’s wrong? What works? What doesn’t? After watching this class, you’ll know how to identify problems and implement solutions.
You can have the best content in the world on your website, but if you don’t provide an easy, intuitive way for your users to engage with that content, it’s meaningless. This class teaches you the best practices in website design and usability, an essential component of every marketer’s knowledge base. With a thorough survey of best practices and a detailed case study, this class will leave you with a concrete, sure-fire plan for improving your website.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.