SMB Demand Generation Fast Track

This fast track makes it easy for anyone in the digital space to understand the fundamentals of demand generation for the small business. Following and completing this track will give you the quickest and most direct route to understand the benefits of these demand generation practices and how it will drive your small business results.


Introduction to Demand Generation: Engaging and Understanding Your Audience

Fundamentals of demand generation, determining your target market, and better understanding demographics.
Audiences aren’t just average, generic, or a series of demographic information. Your customers have a certain language they use to talk about their needs. They have unique fears, desires, concerns, and goals. Many businesses fail to look beyond a basic...
45 min


Major Disciplines of Demand Generation

Content marketing tactics, social media strategy, and increasing conversions.
The truth is out now: content is essential. Businesses struggle to create enough content, without asking the truly important question of what kinds of content to produce. Great content engages your audience, helps with lead generation, lets you learn where...
46 min
Discover how to effectively leverage the 4 major social media platforms—Facebook, LinkedIn, YouTube, and Twitter—to achieve your marketing goals. You'll quickly learn how to drive more Fans, followers, and conversions, and start improving your social media marketing today.
42 min
Email has the highest ROI of any tactic, and despite claims that the medium was dying its impact has not decreased. However, it’s still a challenging tactic with which to get results. This class will cover how to send more...
46 min


Lead Generation & Lead Nurturing Campaigns

Lead generation tactics and best practices for your lead nurturing efforts.
Lead generation is the start of all sales activity. Before prospects can be converted into customers they must first enter into the marketing activity process. This course will teach you the formula for successful lead generation.

This formula combines the...
50 min
73% of B2B leads passed to sales are not sales ready. When marketing passes leads to sales too soon, it can make sales distrustful of the lead generation process in general. That’s where lead nurturing enters the picture. By implementing...
49 min


Sales & Marketing Alignment

Define the relationship between sales and marketing, building an alignment plan, and stay-in-touch campaigns.
Sales and marketing are not naturally aligned. While both ultimately want to bring more customers to the business, they often work at cross-purposes to accomplish this goal. In this course, learn how marketing can take charge to improve this situation....
25 min


Analytics & Measurement

Creating an analytics framework, best metrics to measure, how to leverage your metrics for your business.
Online marketing is a giant game, and metrics is your scoreboard. Without effective measurement it’s impossible to know when you’re winning or losing the game.

In this class, you'll discover what metrics your marketing must have to gauge success. In addition,...
43 min

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant