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  • Social Media Marketing, Content Marketing
    Knowing how to balance social media marketing strategies and content marketing techniques is crucial for supporting a comprehensive social media marketing plan. Experts in social media marketing are practiced in developing a consistent brand voice throughout both of these marketing channels. By distributing cohesive brand messages in the same voice and through different social media channels, marketing professionals...
    45 min  •  Intermediate  •  Strategy & Planning
    4
  • Web Analytics & Testing
    In today's digital world we are awash with data, but do you understand how much you have, what you can source, how to make it actionable and who else is making a profit from it? CMOs have come to realize that data is critical but are rarely using it to its full potential because they lack some of the basic...
    37 min  •  Intermediate  •  Optimization
    5
  • Content Marketing, BtoB Digital
    Content marketing without an actionable strategy is often a risk. It is essential to know the true value of content for your audience, and how to integrate different channels to create a results-oriented strategy. Learn the five content planning tactics through which digital marketers can find success.
    19 min  •  Basic  •  How To
    5
  • Social Media Marketing
    In customer to customer marketing, positive brand advocacy is a measure of success. Experienced retail marketers, for example, know how to deliver product communications on Facebook so that customers who have a positive experience are encouraged to share that experience with other customers. Facebook posts emphasizing popular product features is a commonly used social media marketing technique that...
    29 min  •  Intermediate  •  Optimization
    5
  • Marketing Automation
    In this class, you will learn how to be the company that you yourself would buy from. It is essential to stay active in educating and empowering your target audience, and this class will walk you through the necessary tools for success.
    28 min  •  Basic  •  How To
    5
  • Integrated & Digital Marketing
    Today nearly all businesses are using digital marketing, but many do not have a strategy. This means they're missing out on opportunities to get more leads and sales from their online channels.

    Watch now to learn how to create a plan and roadmap to take your organization to the next level.
    51 min  •  Basic  •  How To
    4
  • Email Marketing
    Even in the age of social media, marketers know that traditional email marketing remains a key component of your marketing efforts. But could you be doing it better—writing stronger, more effective subject lines, one-shot missives, and multi-part email series? Of course! Watch now to learn how to make the words sing your song and hit the sweet spot of your...
    45 min  •  Intermediate  •  How To
    4
  • Social Media Marketing, BtoB Digital
    According to a study by BzzAgent, brand advocates are 83 percent more likely to share information about products with others. Moreover, brand advocates are also twice as likely to be driven by the need to contribute to the pool of information online. Since the birth of social media, brands have been searching for an effective way to leverage the power...
    18 min  •  Basic  •  How To
    3.5
  • Content Marketing
    Take your news and turn it into visual news. It’s fact: 44% of consumers say they're more likely to engage with brands if they post pictures than any other media. Learn how to use different social platforms to tell a story, and tips and tricks for easy visual reporting.
    44 min  •  Basic  •  How To
    5
  • Search Engine Marketing
    First impressions last – and making sure you make a good first impression is very important in search marketing. When you’re launching a paid search campaign, it is critical to get the essential elements right. This session will talk through what those elements are, and why it is essential to launch with efficiency in mind.
    18 min  •  Basic  •  Essentials
    5
  • Content Marketing
    Writing copy for marketing purposes is an art form. Given the dynamics of the Internet, writing copy for digital marketing can be extra difficult because there are certain rules and nuances you need to observe.

    The online copywriting course from Online Marketing Institute reinforces the fundamental principles of copywriting. The course covers everything from creating valuable and enjoyable content...
    34 min  •  Intermediate  •  How To
    5
  • Web Analytics & Testing
    The Google Analytics platform is always evolving. What are the latest capabilities of Google Analytics? Find out in this class.
    34 min  •  Basic  •  How To
    4.5
  • Web Analytics & Testing
    The new bidding system on the Google Display Network is an easier, more transparent way to bid exactly the right amount for your consumer without the need to set up a complex campaigns. This class will walk you through how to fine-tune your bids to reach the right users in the right context.
    18 min  •  Intermediate  •  Optimization
    4.5
  • Digital Advertising & Affiliates
    As observed in this class, Google has commissioned Forrester Consulting to evaluate the perceptions and buying practices of interactive marketers with respect to display-based contextual and audience (e.g. behavioral, demographic, retargeting) targeting. This class will walk through the different types of display targeting, industry perceptions and a brief overview of GDN targeting solutions.
    29 min  •  Intermediate  •  Optimization
    4
  • Marketing Automation, BtoB Digital
    73% of B2B leads passed to sales are not sales ready. When marketing passes leads to sales too soon, it can make sales distrustful of the lead generation process in general. That’s where lead nurturing enters the picture. By implementing a lead nurturing campaign it is possible to identify the leads that are ready for sales to contact, and the...
    49 min  •  Basic  •  How To
    4.5
  • Digital Advertising & Affiliates, BtoB Digital
    While marketers know that they need to understand their buyers and most have heard about buyer personas, many are confused about how to approach this initiative. The guidance about what’s included in actionable buyer personas and where to begin or how to build them is often misleading or simply missing.

    In just 40 minutes, discover a practical way to get to...
    43 min  •  Intermediate  •  How To
    4.5
  • Email Marketing, BtoB Digital
    This class teaches email message design, copy and creative best practices for email message construction!
    54 min  •  Basic  •  How To
    5
  • Web Analytics & Testing
    Like gasoline, landing pages are powerful but volatile. They can power the engine of your online or burn through leads with little to show. When done right, landing pages will reduce the cost of your advertising. They make everything we do online less expensive by reducing the cost of getting new customers and leads. The good news is that with...
    46 min  •  Basic  •  Optimization
    4.5
  • Web Analytics & Testing
    The Analytics Dashboard is the document that you’ll be regularly presenting to your boss. Its function is to summarize your online marketing efforts. In this lesson, you’ll learn what it is, what it isn’t, what it should be, what it shouldn’t be, how to build it, and what it needs to do for you. It’s all here.
    33 min  •  Basic  •  Essentials
    4.5
  • Email Marketing
    The latest research shows email subject lines that use the “scarcity principle” get more opens than any others. Starch tests confirm ads containing a “compliance trigger” get a 32 percent higher read rate than the same ad without it. Several studies show the “consistency principle” initiated in social media drives offline revenues. In this class, you will learn the meaning...
    28 min  •  Intermediate  •  Optimization
    5
  • Search Engine Marketing, Content Marketing
    Most companies are great at telling their customers what they do. However, they often have trouble telling them why they do it, and how it solves a customer's problem. This day in age, the availability of answers is greater than ever before, thanks to ever-changing mobile technology and social platforms. Companies now must evolve to learn how to use research...
    30 min  •  Intermediate  •  Strategy & Planning
    5
  • BtoB Digital, Integrated & Digital Marketing
    The popularity of agile marketing is growing quickly, and it is now becoming a critical component of a successful integrated marketing program. In this class, you will learn how companies are adapting to agile marketing techniques and ways that these practices can help you to improve the performance of your own integrated marketing approach.
    39 min  •  Basic  •  How To
    5
  • Web Analytics & Testing
    Understanding your social media analytics is the best and fastest way to increase your ROI. MIT Sloan shows 67% of users gain competitive advantage using analytics, and McKinsey reports this practice among firms results in a 15-20% increase in ROI. This class will show you where to start in utilizing analytics to promote your brand, optimize content marketing and track...
    22 min  •  Intermediate  •  Optimization
    4.5
  • Social Media Marketing, Digital Advertising & Affiliates, BtoB Digital
    Social media retargeting classes show marketers how social media networks such as Facebook or LinkedIn offer high quality demographic data that can be used help improve marketing initiatives across many social platforms. By integrating high quality social demographic data into their retargeting strategy, social media marketers can choose to send very specific messages to prospective customers, using tailored content to...
    43 min  •  Advanced  •  Essentials
    4.5
  • Social Media Marketing, BtoB Digital
    Instagram social media marketing classes emphasize the importance of visual marketing in building brand awareness, cultivating brand loyalty, and increasing sales. To leverage the power of visual content, marketers can enhance their brand’s presence on Instagram by setting up a schedule for regular content sharing. Social media marketing results show that effective use of visual content such as photos, images,...
    23 min  •  Basic  •  Essentials
    5
  • Search Engine Marketing
    Whether a PR professional looking to integrate SEO into your work, or an SEO expert who needs an introduction to PR, this course will introduce you to basic concepts of PR and SEO, as well as show you how the two disciplines overlap and influence each other. In this class, you will learn how the collaboration of these two marketing...
    28 min  •  Basic  •  How To
    4
  • Digital Advertising & Affiliates
    Search and display are better together! This class will provide an overview of remarketing across search and display with Google thanks to Remarketing Lists for Search Ads and Dynamic Remarketing. Join us for an overview of these latest features including how to get started on activating remarketing campaigns in AdWords.
    47 min  •  Intermediate  •  Essentials
    5
  • Content Marketing
    The digital and social revolution over the past several years has familiarized marketers with the phrase “content is king.” The growth of online channels has placed an enormous amount of pressure on marketers to develop content on a scale that was previously unnecessary. Not only must content be created in large volumes, but it must also be compelling. This class...
    45 min  •  Intermediate  •  Essentials
    4.5
  • Mobile Marketing
    More than 90% of all US adults have mobile phone in arms reach 24x7 Considering the staggering numbers of people checking news via a mobile device, the question to ask: Do you have a mobile-friendly public relations strategy in place? Learn how to report and promote news that captures the attention of the mobile market.
    28 min  •  Basic  •  How To
    4
  • Mobile Marketing
    Digital leaders from Google to national newspapers have seized on Responsive Design as an approach to make adaptive, future friendly web experiences. Your turn! If you’re a marketer who brings technology, business, and creative together – then this is for you.
    30 min  •  Intermediate  •  Strategy & Planning
    5
  • Social Media Marketing, BtoB Digital
    According to the Global Web Index, Pinterest has dethroned Twitter to become the fastest growing social platform in the world, now boasting over 70 million active users globally. In fact, 60% of top brands already have a Pinterest page. Whether you are B2B or B2C, Pinterest can help you grow your business. You will be introduced to 12 Pinterest tactics...
    26 min  •  Intermediate  •  How To
    5
  • Mobile Marketing
    Smartphones and tablets can’t be considered the “future” of digital marketing any longer because they’re already popular in the present, and getting more popular every day. Understanding the mobile user’s behavior and optimizing the mobile user’s experience is indeed essential at this point.
    30 min  •  Basic  •  Strategy & Planning
    5
  • Search Engine Marketing
    It’s never been more important to achieve top rankings in the major search engines. Not appearing in the top listings for your specific keywords can mean the difference between the success or failure of your online business.

    In just 35 minutes, search marketing pioneer Duane Forrester of Bing Webmaster Tools reveals the critical skills SEOs need as the space evolves....
    35 min  •  Intermediate  •  Optimization
    5
  • Social Media Marketing, Digital Advertising & Affiliates
    This social promotions marketing class, A Social Promotions Primer, taught by experienced instructor Ben Pickering, offers an overview of different types of promotions and how to begin planning your promotions. In social media promotions marketing, maximizing exposure is just one of several crucial elements in running a successful contest or promotion. Social promotions experts understand that high visibility...
    20 min  •  Intermediate  •  Essentials
    4.5
  • Social Media Marketing, Digital Advertising & Affiliates, Integrated & Digital Marketing
    This social media marketing class, Targeting Millennials on Social, shows marketers how to implement effective social media campaigns targeted to millennials. Millennials should be considered by social media marketers as a significant portion of their future customer base, as they now account for 50% of the world’s population. Social media marketing to millennials presents many challenges, and this class...
    32 min  •  Intermediate  •  Strategy & Planning
    5
  • Web Analytics & Testing
    Marketers have more data than ever before at their fingertips, but making it actionable is the challenging next step that often slows us down. We will explain how to use your web analytics to identify changes that you can make to improve business results quickly.
    49 min  •  Intermediate  •  Strategy & Planning
    5
  • Social Media Marketing, BtoB Digital
    There are two sides at which organizations can be positioned in the social business spectrum. At one end, there are those that view social media as primarily a media channel through which their brand can be marketed to audiences – a limited view on social business. At the other end of the spectrum are those led by top management to...
    36 min  •  Intermediate  •  Optimization
    5
  • Social Media Marketing
    Twitter Engagement Tactics for ROI focuses on the ways to improve your twitter marketing. This Twitter marketing course provides the essentials to reinforce your social methodologies and launch campaigns that will provide greater returns. This training will enumerate the best practices and principles behind Twitter engagement and social marketing.

    The major points covered in this training include:

    • Target audience demographics on Twitter
    • Embedded...
    39 min  •  Advanced  •  Optimization
    5
  • Social Media Marketing
    Twitter is the social media platform that dominates the dissemination of news, information and discussions in a crisis. Understanding how to leverage and manage Twitter in a crisis is a required skill for all organizations. This skill can mean the difference between being seen as a crisis communications pro, and having the crisis spiral out of control, damaging your organization's...
    36 min  •  Intermediate  •  Essentials
    4
  • Integrated & Digital Marketing
    The fragmentation of today's media landscape means consumers engage with video advertising across multiple devices and platforms. Video consumption is now a pervasive, multi-screen proposition, making the marketer’s job more complex. Managing and executing exceptional brand experiences across screens has become new art, and mastering video convergence and putting in place measurement programs has become essential. In this class, you...
    53 min  •  Intermediate  •  Essentials
    5
  • Web Analytics & Testing
    In the past, marketers have always complained about lack of access to data and measurement. In today's multi-channel, multi-device world, it's just the opposite, and marketers are now bombarded with data. This tutorial will show you the power of segmentation and proven methodology to derive insights, taking your analytics practice to the next level.
    46 min  •  Intermediate  •  Essentials
    4.5

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant