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  • Social Media Marketing, BtoB Digital
    Facebook marketing classes at OMI teach the most effective Facebook marketing techniques that have been proven to increase the number of fans, engage fans more, and increase the reach of your Facebook social media presence. Growing your fan base is a vital part of any Facebook strategy or social media strategy because it allows for you to listen to...
    40 min  •  Intermediate  •  Essentials
    4
  • BtoB Digital, Integrated & Digital Marketing
    Even with a great offer, list, and creative approach, your marketing messages may be ignored. Why? Social scientists have proven that people are hard-wired to behave in certain ways. In fact, they’ve identified numerous automatic responses we all have referred to as decision-making shortcuts. But what’s great for marketers is that science has also shown these automatic responses can be...
    39 min  •  Advanced  •  Optimization
    4.5
  • Social Media Marketing, Content Marketing
    While the right content is at the core of an effective social media strategy, capitalizing on the features of each social channel is critical for engagement, community growth and ultimately, success. In this class, you will learn the unique challenges manufacturers face, and explore how viewer expectations change from one social platform to the next. This class includes a...
    18 min  •  Intermediate  •  How To
    4.5
  • Social Media Marketing, Content Marketing
    Integral social media has quickly become key to prolific content marketing. A focus on improving content marketing can result in building buzz about your business among prospects and clients, boost your SEO efforts and ultimately generate high-quality leads. In this class, you'll learn what constitutes effective content marketing, and how to amplify existing content with social media to maximize customer...
    29 min  •  Intermediate  •  Strategy & Planning
    5
  • Content Marketing
    Marketers need to be more and more creative when it comes to successful content marketing. According to Salesforce, interesting content is a top three reason why people follow brands on social media. In addition, blogs give websites 434 percent more indexed pages than those without blogs. By focusing on engaging content that your target audience wants to read, you will...
    34 min  •  Intermediate  •  How To
    3.5
  • Social Media Marketing, Search Engine Marketing, BtoB Digital
    Today search engines are the gateway to the web with over 60 percent of searchers turning to Google to find what they need. This social media and SEO marketing class will highlight effective social media strategies for better organic visibility, and will provide a framework for leveraging search engine optimization (SEO) for social media networks such as Facebook, Twitter, Google+,...
    46 min  •  Basic  •  Optimization
    5
  • Email Marketing, BtoB Digital
    This class teaches email message design, copy and creative best practices for email message construction!
    54 min  •  Basic  •  How To
    5
  • Search Engine Marketing, Content Marketing
    Most companies are great at telling their customers what they do. However, they often have trouble telling them why they do it, and how it solves a customer's problem. This day in age, the availability of answers is greater than ever before, thanks to ever-changing mobile technology and social platforms. Companies now must evolve to learn how to use research...
    30 min  •  Intermediate  •  Strategy & Planning
    5
  • Content Marketing, BtoB Digital
    For companies both large and small, driving demand, creating more content, and building brand awareness are constant challenges. For years, companies have combatted this challenge through utilizing influencer marketing, engaging with the people and groups that their audience looks to for information. It is critical to build successful relationships with these key influencers, as they will become essential to your...
    31 min  •  Intermediate  •  How To
    5
  • BtoB Digital, Integrated & Digital Marketing
    The popularity of agile marketing is growing quickly, and it is now becoming a critical component of a successful integrated marketing program. In this class, you will learn how companies are adapting to agile marketing techniques and ways that these practices can help you to improve the performance of your own integrated marketing approach.
    39 min  •  Basic  •  How To
    5
  • Social Media Marketing, BtoB Digital
    Understanding why social media users share certain content with their network is crucial for developing an effective content marketing strategy. Once marketers have a better understanding of different social media personality types, they are able to develop a better relationship between their brand and their customers. In this class, you will learn how to approach different social media personality types...
    20 min  •  Intermediate  •  How To
    4
  • Social Media Marketing
    58% of IT decision-makers are using LinkedIn to influence their purchasing decisions (Forrester Research). If the same study was done for other B2B industries, they'd find the numbers to be very similar or even higher. It is now critical for B2B organizations, professional service firms and small businesses to optimize their marketing on LinkedIn to maximize lead generation. In this...
    32 min  •  Intermediate  •  How To
    4.5
  • Social Media Marketing, Mobile Marketing, BtoB Digital
    Many people understand that social media and mobile marketing are two of the most powerful tools in the current marketing landscape, but what they don't know is how to combine the two to create an integrated social and mobile campaign. This class takes you on an engaging and enlightening journey into the world of integrated social and mobile marketing.
    36 min  •  Intermediate  •  How To
    5
  • Social Media Marketing
    Today's successful marketers must integrate several marketing channels to craft the most effective overall strategy. For B2B marketers, specializing in a single channel has become ineffective in increasing ROI. Learn five essentials you can implement today to increase referral traffic, boost social engagement and gather higher quality leads through channel integration.
    27 min  •  Intermediate  •  Strategy & Planning
    5
  • Social Media Marketing, BtoB Digital
    According to the Global Web Index, Pinterest has dethroned Twitter to become the fastest growing social platform in the world, now boasting over 70 million active users globally. In fact, 60% of top brands already have a Pinterest page. Whether you are B2B or B2C, Pinterest can help you grow your business. You will be introduced to 12 Pinterest tactics...
    26 min  •  Intermediate  •  How To
    5
  • Social Media Marketing, BtoB Digital
    In this class, you will learn the most efficient social media tactics to increase your online presence and simultaneously drive response from your target demographics. You will learn which social media tools to use to expand your audience, increase productivity and ultimately drive sales.
    25 min  •  Intermediate  •  How To
    5
  • Social Media Marketing
    Twitter is the social media platform that dominates the dissemination of news, information and discussions in a crisis. Understanding how to leverage and manage Twitter in a crisis is a required skill for all organizations. This skill can mean the difference between being seen as a crisis communications pro, and having the crisis spiral out of control, damaging your organization's...
    36 min  •  Intermediate  •  Essentials
    4
  • Content Marketing, BtoB Digital, Integrated & Digital Marketing
    If you’re wondering how to make your products seem more exciting online, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: “How can we help?”

    Best-selling author Jay Baer outlines...
    18 min  •  Intermediate  •  Essentials
    5

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant