All Consumer Brand Classes Classes

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  • Social Media Marketing, Content Marketing
    Knowing how to balance social media marketing strategies and content marketing techniques is crucial for supporting a comprehensive social media marketing plan. Experts in social media marketing are practiced in developing a consistent brand voice throughout both of these marketing channels. By distributing cohesive brand messages in the same voice and through different social media channels, marketing professionals...
    45 min  •  Intermediate  •  Strategy & Planning
    4
  • Content Marketing, BtoB Digital
    Content marketing without an actionable strategy is often a risk. It is essential to know the true value of content for your audience, and how to integrate different channels to create a results-oriented strategy. Learn the five content planning tactics through which digital marketers can find success.
    19 min  •  Basic  •  How To
    5
  • Social Media Marketing
    In customer to customer marketing, positive brand advocacy is a measure of success. Experienced retail marketers, for example, know how to deliver product communications on Facebook so that customers who have a positive experience are encouraged to share that experience with other customers. Facebook posts emphasizing popular product features is a commonly used social media marketing technique that...
    29 min  •  Intermediate  •  Optimization
    5
  • Marketing Automation
    In this class, you will learn how to be the company that you yourself would buy from. It is essential to stay active in educating and empowering your target audience, and this class will walk you through the necessary tools for success.
    28 min  •  Basic  •  How To
    5
  • Integrated & Digital Marketing
    Today nearly all businesses are using digital marketing, but many do not have a strategy. This means they're missing out on opportunities to get more leads and sales from their online channels.

    Watch now to learn how to create a plan and roadmap to take your organization to the next level.
    51 min  •  Basic  •  How To
    4
  • Social Media Marketing, BtoB Digital
    According to a study by BzzAgent, brand advocates are 83 percent more likely to share information about products with others. Moreover, brand advocates are also twice as likely to be driven by the need to contribute to the pool of information online. Since the birth of social media, brands have been searching for an effective way to leverage the power...
    18 min  •  Basic  •  How To
    3.5
  • Content Marketing
    Take your news and turn it into visual news. It’s fact: 44% of consumers say they're more likely to engage with brands if they post pictures than any other media. Learn how to use different social platforms to tell a story, and tips and tricks for easy visual reporting.
    44 min  •  Basic  •  How To
    5
  • Search Engine Marketing
    First impressions last – and making sure you make a good first impression is very important in search marketing. When you’re launching a paid search campaign, it is critical to get the essential elements right. This session will talk through what those elements are, and why it is essential to launch with efficiency in mind.
    18 min  •  Basic  •  Essentials
    5
  • Web Analytics & Testing
    The Google Analytics platform is always evolving. What are the latest capabilities of Google Analytics? Find out in this class.
    34 min  •  Basic  •  How To
    4.5
  • Web Analytics & Testing
    The new bidding system on the Google Display Network is an easier, more transparent way to bid exactly the right amount for your consumer without the need to set up a complex campaigns. This class will walk you through how to fine-tune your bids to reach the right users in the right context.
    18 min  •  Intermediate  •  Optimization
    4.5
  • Digital Advertising & Affiliates
    As observed in this class, Google has commissioned Forrester Consulting to evaluate the perceptions and buying practices of interactive marketers with respect to display-based contextual and audience (e.g. behavioral, demographic, retargeting) targeting. This class will walk through the different types of display targeting, industry perceptions and a brief overview of GDN targeting solutions.
    29 min  •  Intermediate  •  Optimization
    4
  • Marketing Automation, BtoB Digital
    73% of B2B leads passed to sales are not sales ready. When marketing passes leads to sales too soon, it can make sales distrustful of the lead generation process in general. That’s where lead nurturing enters the picture. By implementing a lead nurturing campaign it is possible to identify the leads that are ready for sales to contact, and the...
    49 min  •  Basic  •  How To
    4.5
  • Email Marketing, BtoB Digital
    This class teaches email message design, copy and creative best practices for email message construction!
    54 min  •  Basic  •  How To
    5
  • Web Analytics & Testing
    Like gasoline, landing pages are powerful but volatile. They can power the engine of your online or burn through leads with little to show. When done right, landing pages will reduce the cost of your advertising. They make everything we do online less expensive by reducing the cost of getting new customers and leads. The good news is that with...
    46 min  •  Basic  •  Optimization
    4.5
  • Web Analytics & Testing
    The Analytics Dashboard is the document that you’ll be regularly presenting to your boss. Its function is to summarize your online marketing efforts. In this lesson, you’ll learn what it is, what it isn’t, what it should be, what it shouldn’t be, how to build it, and what it needs to do for you. It’s all here.
    33 min  •  Basic  •  Essentials
    4.5
  • Digital Advertising & Affiliates
    Search and display are better together! This class will provide an overview of remarketing across search and display with Google thanks to Remarketing Lists for Search Ads and Dynamic Remarketing. Join us for an overview of these latest features including how to get started on activating remarketing campaigns in AdWords.
    47 min  •  Intermediate  •  Essentials
    5
  • Content Marketing
    The digital and social revolution over the past several years has familiarized marketers with the phrase “content is king.” The growth of online channels has placed an enormous amount of pressure on marketers to develop content on a scale that was previously unnecessary. Not only must content be created in large volumes, but it must also be compelling. This class...
    45 min  •  Intermediate  •  Essentials
    4.5
  • Search Engine Marketing
    It’s never been more important to achieve top rankings in the major search engines. Not appearing in the top listings for your specific keywords can mean the difference between the success or failure of your online business.

    In just 35 minutes, search marketing pioneer Duane Forrester of Bing Webmaster Tools reveals the critical skills SEOs need as the space evolves....
    35 min  •  Intermediate  •  Optimization
    5
  • Integrated & Digital Marketing
    The fragmentation of today's media landscape means consumers engage with video advertising across multiple devices and platforms. Video consumption is now a pervasive, multi-screen proposition, making the marketer’s job more complex. Managing and executing exceptional brand experiences across screens has become new art, and mastering video convergence and putting in place measurement programs has become essential. In this class, you...
    53 min  •  Intermediate  •  Essentials
    5

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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