Digital Fundamentals Learning Fast Track

This fast track makes it easy for those new in the digital space to understand the foundations of digital marketing and the implications of each area such as content marketing, social media and email marketing. Following and completing this track will give you the quickest and most direct route to understand the benefits each area in digital marketing can produce and what will drive business results. While you can take the classes in any order you wish, we recommend you watch them in sequence to get the most from your learning experience.

1

Introduction to Digital Marketing

 
If you are new to digital, this is the ideal place to start.
CLASSES
Crafting the right strategy for your business takes a visionary approach to understanding the real business value of digital and how to create experiences that customers want. This lesson will start with the basics about how to define value, craft...
21 min

2

Defining Your Audience Digitally

 
CLASSES
A digital destination is a place online where a target audience can interact and learn more about a brand. This class details five types of destinations and uses real brand examples to demonstrate how to effectively create engaging destinations for...
15 min

3

The Digital Customer Journey

 
CLASSES
The world of digital analytics is changing quickly. In this class, Google's own analytics evangelist discusses three important ideas you need to incorporate into your analytics organization to stay ahead of the digital measurement curve. Plus, we dive deep into...
20 min

4

Defining the Digital Drivers

 
CLASSES
Drivers are the messages that inspire people to visit a brand destination. In this class, we review all of the primary types of drivers and how to use them to reach the right audiences. We also look at measurement and...
42 min

5

Web Analytics Fundamentals

 
CLASSES
Foundations of Web Analytics- Begin your learning by focusing on the end. You’re going to be measuring and reporting on your digital marketing efforts. So before you learn about each of the tactics, it’s important to understand what to measure...
55 min

6

Social Media Fundamentals

 
CLASSES
Learn the framework for social media marketing success. This introductory class defines what is (and what isn’t) social media marketing and how to describe its real value. In addition, by looking at the five most common social media marketing mistakes,...
54 min

7

Content Marketing Fundamentals

 
CLASSES
Content Marketing Definitions: Why Content Marketing?- Now that you’ve learned how to get more prospects and customers, it’s time to learn how to keep them. The way to do that is to provide them with the information they want....
52 min

8

Email Marketing Fundamentals

 
CLASSES
Email Marketing is the foundation of all online marketing. So your course continues with a lesson in how to use email most effectively.
50 min

9

SEO Fundamentals

 
CLASSES
Search Engine Optimization is crucial. Ensure that your customers can find you using organic search.
36 min

10

Digital Advertising & PPC Fundamentals

 
CLASSES
This section will explain core Pay Per Click Advertising concepts from the different kinds of PPC to a review of the auction model, ranking algorithms to post-click activity. It will also cover basic terminology and how search engines work.
33 min

11

How To Section

 
Watch these classes to show you “how to” get started with any efforts in digital marketing.
CLASSES
In today's digital world, it is important to understand how to properly run and manage a social media campaign on Facebook. It is critical to understand why having your own business page on Facebook is imperative to your company's success....
27 min
The Google Analytics platform is always evolving. What are the latest capabilities of Google Analytics? Find out in this class.
34 min
Audiences aren’t just average, generic, or a series of demographic information. Your customers have a certain language they use to talk about their needs. They have unique fears, desires, concerns, and goals. Many businesses fail to look beyond a basic...
45 min
Like gasoline, landing pages are powerful but volatile. They can power the engine of your online or burn through leads with little to show. When done right, landing pages will reduce the cost of your advertising. They make everything we...
46 min

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant