Small Business & Start Up Digital Learning Fast Track

This fast track makes it easier for small business owners and start up entrepreneurs to learn and leverage digital marketing. If you have a small business or start up, following and completing this track will give you the quickest and most direct route to drive business results with digital marketing. While you can take the classes in any order you wish, we recommend you watch them in sequence to get the most from your learning experience.


Introduction to Digital Marketing

If you are new to digital, this is the ideal place to start.
Crafting the right strategy for your business takes a visionary approach to understanding the real business value of digital and how to create experiences that customers want. This lesson will start with the basics about how to define value, craft...
21 min


Fundamental Best Practices of Digital

Time to move into each discipline of digital and get a handle on how each works.
Learn the framework for social media marketing success. This introductory class defines what is (and what isn’t) social media marketing and how to describe its real value. In addition, by looking at the five most common social media marketing mistakes,...
54 min
Now that you’ve gained an understanding of communications with your current prospects and customers, it’s time for new prospects and customers to find you. That’s where SEO comes in. SEO is how your customers find you. But...
47 min
Developing a new email strategy? Learn the key factors to consider in planning and a few advanced techniques to ensure success.
53 min
Audiences aren’t just average, generic, or a series of demographic information. Your customers have a certain language they use to talk about their needs. They have unique fears, desires, concerns, and goals. Many businesses fail to look beyond a basic...
45 min
Foundations of Web Analytics- Begin your learning by focusing on the end. You’re going to be measuring and reporting on your digital marketing efforts. So before you learn about each of the tactics, it’s important to understand what to measure...
55 min
Content marketing without an actionable strategy is often a risk. It is essential to know the true value of content for your audience, and how to integrate different channels to create a results-oriented strategy. Learn the five content planning tactics...
19 min
Even with excellent SEO, internet searchers could still miss you. That’s where Paid Search comes in to play. Paid Search, or Pay-per-click (PPC), is demonstrably the most effective spend of any marketing dollar. Consider this lesson part two of...
49 min


Digital Strategy & Planning

Now that you understand the fundamentals, now it’s time to build a plan. Here’s how.
Today nearly all businesses are using digital marketing, but many do not have a strategy. This means they're missing out on opportunities to get more leads and sales from their online channels.

Watch now to learn how to create a...
51 min


How To Section

Watch these classes to show you “how to” get started with any efforts in digital marketing for the small business.
This class provides a deep look into advanced search engine optimization (SEO) best practices, including new strategies and tactics.
33 min
While many design elements and programming technologies are great for providing form and functionality to a website, they can actually hinder its ability to be read and indexed by search engines. This can prove to be a huge detriment to...
21 min
It’s never been more important to achieve top rankings in the major search engines. Not appearing in the top listings for your specific keywords can mean the difference between the success or failure of your online business.

In just 35...
35 min
In today's digital world, it is important to understand how to properly run and manage a social media campaign on Facebook. It is critical to understand why having your own business page on Facebook is imperative to your company's success....
27 min
Today you’re expected to navigate through the social sphere looking, hoping, you can find people wiling to pay you money for your product or service. Twitter can be a fantastic place to generate leads, if used correctly. This class outlines...
17 min

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant