Social Media Marketing Fast Track

This fast track makes it easy for digital marketers to understand the foundations of social media marketing and the implications of each of its discipline and platform. Following and completing this track will give you the quickest and most direct route to understanding the benefits each area in social media marketing can provide and what will drive business results. While you can take the classes in any order you wish, we recommend you watch them in sequence to get the most from your learning experience.

1

Intro to Social

 
CLASSES
Learn the framework for social media marketing success. This introductory class defines what is (and what isn’t) social media marketing and how to describe its real value. In addition, by looking at the five most common social media marketing mistakes,...
54 min

2

Content for Social Media

 
CLASSES
Integral social media has quickly become key to prolific content marketing. A focus on improving content marketing can result in building buzz about your business among prospects and clients, boost your SEO efforts and ultimately generate high-quality leads. In this...
29 min
What can a geologist teach us about running a blog? If you believe that a blog is like a volcano, then he can teach us a lot. Too many marketers see weblogs as "social media" and miss the awesome potential...
38 min

3

Leveraging Social Platforms

 
CLASSES
Why do businesses turn to Facebook when marketing a product or service? It's because people flock to the social media site to interact with others and read updates. If you've yet to turn to Facebook for your online promotions and...
27 min
Today you’re expected to navigate through the social sphere looking, hoping, you can find people wiling to pay you money for your product or service. Twitter can be a fantastic place to generate leads, if used correctly. This class outlines...
17 min
This LinkedIn business marketing class covers foundational LinkedIn techniques such as creating a profile, optimizing headline and using the right keywords as well as advanced digital marketing strategies for improved lead generation results and boosting organic visibility. Learn how...
24 min
Social media marketing classes show marketers and business owners how to successfully market their brand on Google+, Facebook, YouTube and more. This YouTube marketing class offers strategies for using YouTube to expand your brand’s online presence and reach key demographics....
48 min
Instagram social media marketing classes emphasize the importance of visual marketing in building brand awareness, cultivating brand loyalty, and increasing sales. To leverage the power of visual content, marketers can enhance their brand’s presence on Instagram by setting up a...
23 min
According to the Global Web Index, Pinterest has dethroned Twitter to become the fastest growing social platform in the world, now boasting over 70 million active users globally. In fact, 60% of top brands already have a Pinterest page. Whether...
26 min
According to Forbes, in 2014, Google+ will become a major player in the social media arena. Going forward, it is imperative for small businesses to prepare to reach target customers by establishing a strong presence on Google+. Learn the key...
35 min

4

Social Retargeting

 
CLASSES
Social media retargeting classes show marketers how social media networks such as Facebook or LinkedIn offer high quality demographic data that can be used help improve marketing initiatives across many social platforms. By integrating high quality social demographic data into...
43 min

5

Social SEO

 
CLASSES
Today search engines are the gateway to the web with over 60 percent of searchers turning to Google to find what they need. This social media and SEO marketing class will highlight effective social media strategies for better organic visibility,...
46 min

6

The Social Customer Journey

 
CLASSES
The world of digital analytics is changing quickly. In this class, Google's own analytics evangelist discusses three important ideas you need to incorporate into your analytics organization to stay ahead of the digital measurement curve. Plus, we dive deep into...
20 min

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant