How to Create Personalized Web Experiences That Increase Engagement

Rating
4
Level
Intermediate
Type
How To
Duration
32 min
Topic
Integrated & Digital Marketing
 

With increasing online competition and growing complexity from a myriad of devices, you need to continually increase the effectiveness of your website. By taking advantage of content targeting, personas and other approaches you can create and manage a highly personalized web experience. This will help you deliver the right content to the right person at the right time, and keep visitors coming back for more.

You Will Learn

  • Why personalization, personas and targeting matter more than ever
  • 9 ways you can target anonymous and known visitors
  • Why connecting your CRM and marketing automation systems to your website helps you target content
  • 4 ways to optimize digital experiences across desktops and mobile devices.
Instructor: Jonathan Wall

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant