Marketing isn’t what it used to be, and it’s scaling exponentially. Social Media should be an integral part of your marketing strategy, one that can be used to build long-term engagement with your target audience, make your company a relevant part of the conversation, and attract new prospects. In this class learn to identify measurable goals, understand your audience, create a strategy, select social media, build engagement, develop a communications plan, measure performance, and find the ROI in your engagement.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.