Content marketing is the cornerstone of any digital strategy because the Web is, and has always been, fueled by content. However producing content isn't the only necessary piece in creating an effective digital strategy. In this class, you will hear about the history of Web content and content marketing at large, understand how you should position your strategy, and be prompted to ask yourselves the right questions about your audiences, your content, and yourself as a digital marketer. With such strategic tools at your disposal, this class will show you how to implement a more effective content strategy.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.