Four Ways Marketers Can Be Customer Centric

Learn how to create marketing messages that connect with your customers.

Rating
4.5
Level
Intermediate
Type
Optimization
Duration
23 min
Topic
Integrated & Digital Marketing
 

Customer-centric marketing is essential in this digital-driven world. In order for your marketing messages to connect with your customers, you have to take the time to understand what they need and give it to them when they need it. This class will teach you how to create consistent marketing messages that connect with your audience.

You Will Learn

  • How you can make your organization more customer-centric
  • Why repeatable processes for connecting with customers are important
  • Why data stewardship is the foundation of customer-centricity
  • How to connect with you diverse customer base.

 

Instructor: Stephanie Miller

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant