Google Shopping Optimization Techniques

Rating
4
Level
Basic
Type
Optimization
Duration
16 min
Topic
Search Engine Marketing
 

In this class, you will get an overview of the recent changes in Google Shopping that have raised a lot of questions, especially with brands that have already implemented a PLA campaign free of charge. Now that businesses are required to pay for this service, it's important to make the most out of your money— PLAs are becoming a much more significant part of a company’s e-Commerce strategy.

Instructor: Marc Weisinger

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant