Inbound marketing and big-data sound cool, but many marketers are not quite sure what they are or how to go about using them. Most importantly, is your corporation structured to maximize these business opportunities?
This class will cover the business unit integration and effective corporate structure used to connect the dots of business initiatives such as digital marketing goals, search & social, display ads and email marketing.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.