How to Integrate Search into the Digital Marketing Mix

Learn about building an effective corporate digital marketing strategy.

Rating
4
Level
Basic
Type
Strategy & Planning
Duration
18 min
Topic
Search Engine Marketing
 

Inbound marketing and big-data sound cool, but many marketers are not quite sure what they are or how to go about using them. Most importantly, is your corporation structured to maximize these business opportunities?
This class will cover the business unit integration and effective corporate structure used to connect the dots of business initiatives such as digital marketing goals, search & social, display ads and email marketing.

You Will Learn

  • How to utilize corporate digital marketing effectively
  • How to collect & share data that you can actually use
  • Digital marketing integration
  • Efficient resource and cost management
  • Challenges & pitfalls to avoid & prepare for.
Instructor: Motoko Hunt

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant