Advanced Email Marketing: 51% Engagement, 20% Conversion

Rating
4.5
Level
Advanced
Type
Best Practices
Duration
43 min
Topic
Email Marketing
 

A financial institution drives open rates of 70%, and 21% conversion on their messages! A retail cataloger goes into panic mode if their engagement metric drops below 51%! A B2B company strives for 100% engagement and they sure come close!

What makes their campaigns compelling? What helps them drive phenomenal results? Why is email such an engaging channel for these brands?

List growth, engagement, delivery fidelity, responsive, and high conversion! Our 60-minute discussion will highlight best practices and lessons learned from industry leaders. Let these innovative, proven, and practical tips should guide your email marketing efforts.

You Will Learn

  • Drive List Growth
  • Enhance Consumer Engagement
  • Build the Perfect Preference Center
  • Mobile, Mobility, & Responsiveness
  • Superior Conversion Strategies
Instructor: Sundeep Kapur

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant