This presentation is an in-depth review of The 7 Pillars of Digital Marketing™ -- a comprehensive framework (or map) for the learning, strategy, budgeting, execution and analysis of the entire ecosystem of digital and integrated marketing. This practical system is based on a methodology that drives actionable insights on tactics and techniques that marketers can easily apply and measure. The framework includes 7 Pillars, each of which highlights a key aspect of what makes a sustainable and successful “digital life.” To illustrate the 7 Pillars model, a multi-purpose visualization tool called the 49er Matrix will be introduced. The Matrix provides practitioners with a tangible map consisting of 49 blocks (7 per Pillar) that represent distinct elements within digital marketing. The webinar will show how a manager can use 49er Matrix as a strategic aide to marketing as well as overall management needs of the company.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.