Building Lead Nurture Programs

Rating
4.5
Level
Basic
Type
Best Practices
Duration
29 min
Topic
Marketing Automation
 

The customer is at the forefront of every communication - and in fact - everything a business does. Today potential customers remain hidden from the business until they have progressed over halfway through the buying cycle. Ignoring these potential customers can negatively impact revenue. Through nurture programs, marketing can engage these prospective and convert them into customers. To successfully engage leads and escort them through the buying cycle requires a laser focus on customer needs as well as an understanding of marketing automation, personas, and content marketing. Attend this session on designing and building a lead nurture program to gain critical nuggets of information that will deliver results to your business.

You Will Learn

  • How to design an email nurture program that delivers results.
  • Keys for aligning content to engage
  • How to put the pieces together to launch NOW
  • How to understand when leads are ready for sales
  • How to analyze and optimize your nurture program once its in production
Instructor: Mary Wallace

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant