When it comes to content marketing, planning is key.
According to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends report, the most successful content marketers are those who have a documented strategy. The report found that B2B marketers “who have documented their strategy are more effective in all aspects of content marketing than those who have not”.
An editorial calendar is key to keeping your content marketing on track. It helps you document your strategy, manage your workflow and align each piece of content with your larger business goals.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.