Having a dedicated landing page for your PPC prospects is the key to converting them into leads. This lesson will provide an overview of the all-important landing page, as well as landing page optimization tactics to create consistency and a direct path to purchase in the B2B market. For you, that means optimizing that path.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.