While marketers know that they need to understand their buyers and most have heard about buyer personas, many are confused about how to approach this initiative. The guidance about what’s included in actionable buyer personas and where to begin or how to build them is often misleading or simply missing.
In just 40 minutes, discover a practical way to get to the truth about your buyers, and how just a few insights result in persuasive marketing content and campaigns. You’ll understand exactly what’s included in actionable buyer personas and how to avoid spending time and money on data you don’t need and can’t use.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.