How to Make Marketing Agile

Learn the benefits of agile marketing and how it can improve your integrated marketing programs.

Rating
5
Level
Basic
Type
How To
Duration
39 min
Topic
BtoB Digital
 

The popularity of agile marketing is growing quickly, and it is now becoming a critical component of a successful integrated marketing program. In this class, you will learn how companies are adapting to agile marketing techniques and ways that these practices can help you to improve the performance of your own integrated marketing approach.

You Will Learn

  • What agile marketing is
  • Why you should go agile
  • The benefits of going agile for marketers
  • The challenges of going agile
  • Case studies of how people are using agile in marketing.
Instructor: Frank Days

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Small Business Marketing Consultant