The perfect inbound marketing strategy begins with crafting a story idea that will benefit your audience. In this class, you will learn how PR initiates a streamlined and integrated strategy for marketing success. This class will discuss how to craft PR story ideas to use as bait for pulling leads through your marketing funnel. Learn how putting PR in front of your inbound marketing engine will simplify strategy development, create consistency in brand messaging and attract prospects to your brand.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.