Lead Scoring Fundamentals

Create a lead scoring and marketing automation program for your business. Lead scoring is intrinsic to most marketing automation software tools and is the icing on the cake for data-driven communications. Implementing an effective lead scoring program can help you see which leads are most active and, more importantly, which of them are ready for a sale. Lead scoring enables us to quantify where our target audience is in the buying process and their needs. In this class, you will learn how adopting a lead scoring program results in a faster and more effective sales process. Learn how making these changes can open up more revenue opportunities for your business.

Rating
4.5
Level
Intermediate
Type
Optimization
Duration
28 min
Topic
Marketing Automation
 

Lead scoring is intrinsic to most marketing automation software tools and is the icing on the cake for data-driven communications. Implementing an effective lead scoring program can help you see which leads are most active and, more importantly, which of them are ready for a sale. Lead scoring enables us to quantify where our target audience is in the buying process and their needs. In this class, you will learn how adopting a lead scoring program results in a faster and more effective sales process. Learn how making these changes can open up more revenue opportunities for your business.

You Will Learn

  • The value of a lead for your business
  • Dimensions of a lead scoring model
  • How to build a lead scoring program that works for you.
Instructor: Mary Wallace

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