Mapping the Plan for Lead Management

Enable lead management with marketing automation.

Rating
4
Level
Intermediate
Type
How To
Duration
30 min
Topic
Marketing Automation
 

Multiple studies have shown that one of the largest revenue obstacles to marketing and sales is the lack of a defined lead management process. Organizations that are looking to maximize their demand generation efforts to ensure there is a defined process on how to manage their prospective buyer relationships.

Much has been written about lead management in terms of technology and lead scoring and nurturing. However, lead management far exceeds these narrow definitions.

You Will Learn

  • How to define lead management within your organization
  • How to begin a lead management initiative within your company
  • How to develop a revenue focused mind-set with sales
  • SLAs and business rules neded for effective lead management
Instructor: Carlos Hidalgo

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