Marketing Automation Best Practices for Success

Design and execute a successful marketing automation program.

Rating
4.5
Level
Intermediate
Type
Optimization
Duration
30 min
Topic
Marketing Automation
 

Learn what you need to know to plan and implement a successful marketing automation program. Get expert advice to build your case, select the right solution, develop the right people with the right skills, and define your marketing automation implementation strategy. Get on the path to more revenue today.

You Will Learn

  • The critical components necessary for implementing a marketing automation strategy including people, process and content- then technology
  • Keys to building a business case for automation
  • The key players that should be involved in the marketing automation strategy of your organization
  • The potential pitfalls of marketing automation
  • Methods to evaluate the best MA solution for your organization
Instructor: Carlos Hidalgo

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant