7 Ways to Motivate Behavior in Any Channel

Get proven tactics to increase response rates and engagement.

Rating
4.5
Level
Advanced
Type
Optimization
Duration
39 min
Topic
BtoB Digital
 

Even with a great offer, list, and creative approach, your marketing messages may be ignored. Why? Social scientists have proven that people are hard-wired to behave in certain ways. In fact, they’ve identified numerous automatic responses we all have referred to as decision-making shortcuts. But what’s great for marketers is that science has also shown these automatic responses can be triggered or prompted. Discover which techniques you can easily embed in your integrated strategy and creative tomorrow in order to increase your engagement and response rates. Plus, see examples from email, direct mail, social, and digital.

You Will Learn

  • Scientifically-proven principles that prompt automatic action
  • The critical importance of cognitive fluency in multichannel communications
  • How to harness the surprising power of the Principle of Consistency.
Instructor: Nancy Harhut

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant