8 Steps to Discovering and Creating Content Your Audience Will Love

Create a content marketing machine.

Rating
4
Level
Intermediate
Type
How To
Duration
46 min
Topic
Content Marketing
 

Creating compelling content is the future of online marketing. Social media is grabbing all the headlines. Search gets more powerful every year. But how do they all play together? How do you increase your odds of being found both in search and social media?

Leading businesses know that in addition to standard web pages describing products and services, one of the best marketing tools is engaging content. But how do you come up with ideas for that content—even if you think your business is boring? How will you consistently create content your market will love? Watch now to find out the answers to all these questions and more.

You Will Learn

  • How to generate ideas for relevant content that engages your audiences
  • How to develop a content editorial calendar that you actually use
  • Tips for creative an effective stream of content
  • How to optimize various types of content for search and social
  • The questions to answer as you put together your content strategy
Instructor: Arnie Kuenn

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant