Technology companies are known for being on the cutting edge and for driving innovation. However, much of their content reads like boring technical manuals and fails to engage customers. This can be a huge problem if you are in the 71% of B2B technology marketers who use content to generate leads. This class will show B2B technology marketers how to create customer-focused content that keeps their target audience engaged.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.