Knowing how to balance social media marketing strategies and content marketing techniques is crucial for supporting a comprehensive social media marketing plan. Experts in social media marketing are practiced in developing a consistent brand voice throughout both of these marketing channels. By distributing cohesive brand messages in the same voice and through different social media channels, marketing professionals are able to consistently produce powerful and measurable results. This content marketing social media class, Best Practices for Integrated Content Marketing and Social Media, instructed by experience social media expert Jennifer Kane, offers social media content tips and tricks to help you succeed.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.