Building a Social Media Strategy for the Manufacturer

Learn how manufacturers can make the most of social media marketing.

Rating
4.5
Level
Intermediate
Type
How To
Duration
18 min
Topic
Social Media Marketing
 

While the right content is at the core of an effective social media strategy, capitalizing on the features of each social channel is critical for engagement, community growth and ultimately, success. In this class, you will learn the unique challenges manufacturers face, and explore how viewer expectations change from one social platform to the next. This class includes a real-life example illustrating how you can adjust your strategy and content accordingly for long-term, multi-channel success.

You Will Learn

  • What constitutes great content
  • How social strategies for manufacturers/B2B differ from those of B2C
  • How expectations vary across social platforms
  • Channel-specific content marketing tactics.

 

Instructor: Phil Paranicas

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.
 

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant