Channel Strategies To Avoid Getting Lost With Your Content Marketing Program

Boost your content marketing performance.

Rating
3.5
Level
Intermediate
Type
How To
Duration
33 min
Topic
Content Marketing
 

Blogs, infographics, personas, white papers, key opinion leaders, influencers, Facebook Likes, podcasts, editorial calendars, Twitter. The list goes on and on. Getting a content marketing strategy off the ground is no easy task. Being successful is even harder. Discover the simplified channel strategies real companies use to help drive sales, engagement, retention, leads and positive customer behavior.

You Will Learn

  • How to integrate paid media and public relations with your content strategy to increase qualified sales opportunities
  • Proven advice for driving more website page views, unique visitors and traffic to content from social networks
  • How a B2B marketing team has quickly built an effective content marketing program that drives meaningful business results
Instructor: Rob Yoegel

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant