Over the years the methods for strategic and effective inbound marketing were limited to optimizing the website for search engines, creating newsletters, white papers and advertising online. Then the Web 2.0 revolution, along with changes to search engine algorithms, made content central to people reaching your website. Creating good content comes with a price, it's resource heavy and therefore costly. Content curation can help you reach your inbound marketing goals at a comparatively lower cost, and establish authority online.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.