Content Marketing To SMBs

Acquire more SMB customers with content marketing.

How To
36 min
Content Marketing

Watch now to see new and original research on how to optimize content marketing to acquire and retain SMBs.

Based on a recent survey of 300 SMBs, you'll see the tactics that work best to engage SMBs via content marketing, including the topics, formats, sources and platforms SMBs prefer. After watching, you'll have a strong understanding of the best ways to leverage content for marketing to SMBs, and know how to create an effective editorial calendar.

You Will Learn

  • What kind of messaging works best with SMBs today
  • Online marketing tactics, including social media, with the greatest potential to engage SMBs
  • The formats, topics and platforms SMBs prefer for business management advice
  • Differences in content marketing preferences among SMBs by company size, industry, region and growth, and respondent age and gender


Instructor: Stu Richards

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant