Crafting Genuine Content Marketing Strategies That Get Results

Craft unique content marketing plans that get results and increase traffic.

Rating
3.5
Level
Intermediate
Type
How To
Duration
34 min
Topic
Content Marketing
 

Marketers need to be more and more creative when it comes to successful content marketing. According to Salesforce, interesting content is a top three reason why people follow brands on social media. In addition, blogs give websites 434 percent more indexed pages than those without blogs. By focusing on engaging content that your target audience wants to read, you will generate a much larger following.

Shifting the focus from search engine optimization to more humanized content will give you a better chance of generating traffic and getting leads. In this class, you will learn why genuine content marketing is important, and explore new content ideas that can work for almost any business.

You Will Learn

  • How to create great content that gets traffic 
  • Why social media is important
  • Five ideas that will get you started on creating great content 
  • Where content has made a significant impact on ROI 
  • Why search engines love great content.
Instructor: Kelsey Jones

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant