Marketers need to be more and more creative when it comes to successful content marketing. According to Salesforce, interesting content is a top three reason why people follow brands on social media. In addition, blogs give websites 434 percent more indexed pages than those without blogs. By focusing on engaging content that your target audience wants to read, you will generate a much larger following.
Shifting the focus from search engine optimization to more humanized content will give you a better chance of generating traffic and getting leads. In this class, you will learn why genuine content marketing is important, and explore new content ideas that can work for almost any business.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.