Creating a Results-Driven Online Marketing Strategy

Learn the essential features of an online marketing strategy.

Rating
4.5
Level
Basic
Type
Strategy & Planning
Duration
26 min
Topic
New Releases
 

Not only is it critical for digital marketers to create an organized strategy to meet online marketing goals, but also to ensure that it includes several key components. In this class, you will learn the essential features of an online marketing strategy. You'll learn the steps you should be taking in building your online market strategy, and which particular components should be incorporated to start seeing results.

You Will Learn

  • Mistakes to avoid when creating an online marketing strategy
  • The essentials of digital brand communications
  • Which investments you should focus on
  • How to prioritize key activities to invest in
Instructor: Dave Chaffey

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant