Creating Content that Converts: Lean Content Marketing for Lead Generation

Fuel your lead generation with a high-impact content marketing plan.

Rating
4
Level
Basic
Type
How To
Duration
31 min
Topic
Marketing Automation
 

While content marketing may seem like a challenging undertaking, with the right plan and team in place, your efforts are sure to pay off. Watch now to see how you can create engaging content that converts with less time and resources than you ever thought possible.

You Will Learn

  • How to create a content marketing plan and put it into action immediately
  • Important content marketing techniques to save time and resources
  • How to build your content marketing plan based around themes and personas
  • The 3 principles of content marketing optimization that every successful marketer must follow

 

Instructor: Dayna Rothman

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant