It is critical for companies to balance their social marketing strategies across several media channels. Developing a plan that balances these verticals results in a successful media strategy that drives results. In this class, you will learn the differences between these channels and how they can be combined effectively to create a successful balance.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.