Developing Paid, Owned and Earned Strategy

How to effectively combine elements for the perfect marketing mix.

Rating
4
Level
Basic
Type
Essentials
Duration
22 min
Topic
Integrated & Digital Marketing
 

It is critical for companies to balance their social marketing strategies across several media channels. Developing a plan that balances these verticals results in a successful media strategy that drives results. In this class, you will learn the differences between these channels and how they can be combined effectively to create a successful balance.

You Will Learn

  • The difference between paid, owned and earned media
  • How to effectively combine your efforts across channels
  • Effective editorial planning strategies
  • How to determine the ROI of your strategies
  • How to align cross-functional teams for efficient strategy deployment.
Instructor: Aaron Mandelbaum

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant