Digital Strategy & Planning Framework

Digital success starts with a smart strategy and plan.

Rating
4
Level
Basic
Type
How To
Duration
51 min
Topic
Integrated & Digital Marketing
 

Today nearly all businesses are using digital marketing, but many do not have a strategy. This means they're missing out on opportunities to get more leads and sales from their online channels.

Watch now to learn how to create a plan and roadmap to take your organization to the next level.

You Will Learn

  • How to structure a digital marketing plan using the SOSTAC and RACE frameworks
  • The key components of a successful digital strategy
  • How to review your website and communications, and start to improve them
  • How to integrate digital marketing with other marketing activities
  • How to use content marketing to drive growth.
Instructor: Dave Chaffey

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.
 

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant