How To Create a Winning Content Strategy

Learn how to create a successful content marketing strategy.

Rating
3.5
Level
Intermediate
Type
Optimization
Duration
33 min
Topic
Content Marketing
 

Content is king, but distribution is queen and she wears the pants. The Internet is becoming a very noisy place and everyday it becomes harder for brands to get their content in front of the right audiences. This class will explain how brands can break through the noise and get their content in front of millions of eyeballs with a distribution and promotion strategy.

You Will Learn

  • Why the 'quality vs. quantity' debate is a waste of time
  • How to identify your ideal audience
  • How to find the best distribution channels
  • How to maximize content distribution & promotion
  • The 6 benefits of a successful distribution strategy.
Instructor: Chad Pollitt

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant