Where other training programs and courses often stop at strategy, this section digs deep into techniques and tools to help you actually create great content to deliver on your content strategy. Taking a comprehensive tactic by tactic approach, you will learn techniques for everything from setting up and distributing a successful corporate blog to best practices for developing webinars and live events. For each tactic, you’ll get specific “Tips & Tricks” to help you avoid the amateur mistakes and jump start your program – as well as learn from dozens of existing efforts from other peer B2B brands.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.