How to Drive Demand & Leads Using Content

Rating
4.5
Level
Basic
Type
How To
Duration
44 min
Topic
Marketing Automation
 

The truth is out now: content is essential. Businesses struggle to create enough content, without asking the truly important question of what kinds of content to produce. Great content engages your audience, helps with lead generation, lets you learn where leads are in the buying process, and helps sell.

Creating content that includes all of these components happens because it’s designed to pass leads along a guided pathway from basic curiosity toward a desire to buy. It includes clear directions toward action, with compelling content that encourage conversion. It can be used and reused across websites, blogs, emails and more. When it all comes together, how a visitor consumes your content tells you where each lead is on the path towards becoming a customer.

You Will Learn

  • A way to design content interactions with your leads
  • The four conversations you always have with your leads
  • How to include calls-to-action to extend lead engagement
  • How content fits into existing campaigns, websites, blogs, and other channels
  • How to implement an initial lead-scoring model with your content.
Instructor: Kim Albee

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant