How to Get Influencers & User Generated Content

Learn how to build relationships with key influencers to better reach your audience.

Rating
5
Level
Intermediate
Type
How To
Duration
31 min
Topic
Content Marketing
 

For companies both large and small, driving demand, creating more content, and building brand awareness are constant challenges. For years, companies have combatted this challenge through utilizing influencer marketing, engaging with the people and groups that their audience looks to for information. It is critical to build successful relationships with these key influencers, as they will become essential to your content marketing program over time. While engaging in content marketing can help build thought leadership, generate brand awareness and drive inbound leads, working with influencers as part of your content strategy can help you achieve these goals more quickly and effectively. In this class, you will learn how engaging in ongoing conversations with key bloggers, reporters and other influencers will make them more apt to share your content and refer to you as a thought leader in the space.

You Will Learn

  • Why you can't ignore influencers
  • How to identify your influencers
  • How to build an engaging influencer program from the ground up
  • Best practices to achieve success with influencer marketing
  • How to leverage your co-creation efforts to produce higher quality content.
Instructor: Amanda Maksymiw

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