Google Authorship social media marketing classes are a highly effective way of learning best practice social media techniques for connecting and promoting content on search results pages while ensuring higher click-through-rates (CTR). The tie-in with Google+ profiles creates verified connections between content on the web and the authors of that content. Rich snippets, including Google authorship, attract more attention from searchers which in turn can lead to increased CTRs over search results without rich snippets. Furthermore, Google Authorship gives Google the ability to identify quality, human-created content and reduce anonymity and spam. In return, brand marketers get SEO benefits such as higher engagement. This Google marketing class, What is Google Authorship: Why You Need It and How to Implement It, taught by Janet Driscoll Miller, illustrates step-by-step guidelines and best practices for implementing Google Authorship.
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