How To Implement Google Authorship for SEO Results

Boost your click-through rates in the SERPs with Google Authorship.

Rating
4.5
Level
Intermediate
Type
How To
Duration
33 min
Topic
Social Media Marketing
 

Google Authorship social media marketing classes are a highly effective way of learning best practice social media techniques for connecting and promoting content on search results pages while ensuring higher click-through-rates (CTR). The tie-in with Google+ profiles creates verified connections between content on the web and the authors of that content. Rich snippets, including Google authorship, attract more attention from searchers which in turn can lead to increased CTRs over search results without rich snippets. Furthermore, Google Authorship gives Google the ability to identify quality, human-created content and reduce anonymity and spam. In return, brand marketers get SEO benefits such as higher engagement. This Google marketing class, What is Google Authorship: Why You Need It and How to Implement It, taught by Janet Driscoll Miller, illustrates step-by-step guidelines and best practices for implementing Google Authorship.

You Will Learn

  • What Google Authorship is and why it’s so important for your website, from a SEO and content marketing perspective
  • Why Google Plus is essential for setting up Authorship for your content
  • Step-by-step guidelines and advice for implementing Google Authorship
  • 4 major Google Authorship pitfalls to watch out for and avoid.

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant