Content marketing must be consistent to be effective. Due to this, more and more businesses are adopting a publishing mindset, using editorial calendars to map out content designed to educate, inform and impress prospective customers. It is imperative to bring the customer into this process, so that you are not creating content in a vacuum. When you start listening for customer-sourced content, you can achieve perfect harmony: content that demonstrates your credibility and expertise, while satisfying the actual interests and concerns of both existing and prospective customers.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.