How to Increase Conversions with Customer-Sourced Content

Learn how you can turn customer conversations into more business.

Rating
4
Level
Basic
Type
How To
Duration
25 min
Topic
Content Marketing
 

Content marketing must be consistent to be effective. Due to this, more and more businesses are adopting a publishing mindset, using editorial calendars to map out content designed to educate, inform and impress prospective customers. It is imperative to bring the customer into this process, so that you are not creating content in a vacuum. When you start listening for customer-sourced content, you can achieve perfect harmony: content that demonstrates your credibility and expertise, while satisfying the actual interests and concerns of both existing and prospective customers.

You Will Learn

  • How businesses can save time and money by tuning into customer conversations
  • Which questions, issues and concerns are driving your prospective customers’ decisions
  • How to invite the kinds of questions that will create the best content
  • How one simple question can feed your company’s blog, social media accounts and email newsletters
  • How both B2B and B2C companies can apply this strategy.
Instructor: Linda Dessau

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