How to Manage Your Content Marketing Strategy

Create a smart content marketing program.

Rating
4
Level
Basic
Type
Essentials
Duration
17 min
Topic
Content Marketing
 

Content marketing continues to be an integral part of B2B and B2C strategies alike. 91% of B2B marketers use content marketing and 86% of B2C marketers use content marketing. Each are employing over 10 tactics. It’s no surprise that we are tasked to create more views, more shares, more engagement, more content.

More and more organizations are looking to build content marketing teams. The questions left on the table are: How do we do more with less? How do we build the right team? What are the right processes to follow?

You Will Learn

  • The common content marketing challenges, and how to solve them
  • How to build your content marketing dream team
  • The dos and don'ts of content marketing
  • Best practices for managing your content workflows
  • The tools to help streamline your content processes.
Instructor: Amanda Maksymiw

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant