How to Measure ROI for Search

Learn how proper keyword tracking can maintain high traffic and conversion rates.

Rating
4.5
Level
Intermediate
Type
How To
Duration
38 min
Topic
Web Analytics & Testing
 

Google rankings often provide unanticipated surprises, displaying our rankings differently in short periods of time without warning. Perhaps what seems to be an insignificant change to your website can result in a severe loss in rankings. Whatever the reason, these alterations can damage your potential traffic and decrease your conversion rate. In this class, you will learn how to achieve efficient keyword tracking, in order to properly diagnose ranking problems and recover lost traffic.

You Will Learn

  • The necessity of tracking your rankings
  • How to use software to automate your efforts
  • How to diagnose negative changes to your rankings, and how to recover from them
  • How to benefit from observing competitors’ rankings.
Instructor: David Black

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant