When approached correctly, content marketing can turn text, audio and video material into sales. In this class, you will learn how to create compelling content packages in the role of a writer, editor, or manager. You will learn how to define a content strategy that will attract your intended audience and how to create an efficient editorial calendar. Finally, you will discover what works best on which mediums and for which types of audiences.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.