How to Use WordPress for Integrated Social Media and Content Marketing

Leverage WordPress to amplify your social media and content marketing results.

Rating
4
Level
Intermediate
Type
Essentials
Duration
36 min
Topic
Social Media Marketing
 

Social media marketers who use WordPress can improve their social media efforts with the WordPress platform by using popular social media plugins, as well as track significant social media metrics by measuring the ROI of their social media campaigns. WordPress social media plugins can affect how well social media is integrated in a website, which plays a big part in how much social media traffic can be attracted. By tracking their WordPress ROI, marketers can measure the success of their WordPress social media and content marketing efforts, making adjustments to content creation or marketing based on hard data. WordPress social media integrations can likewise promote social media profiles and encourage visitors to share content with friends and followers, furthering the goals of social media marketers. This WordPress social media marketing class, How to Use WordPress for Integrated Social Media and Content Marketing, instructed by Scott Frangos, shows social marketers how to Leverage WordPress to amplify their social media and content marketing results.

You Will Learn

  • How to meet and engage with your audience using popular social networks and tools
  • Proven tactics for driving conversions at your WordPress site
  • 3 WordPress social media plugins you should install today
  • How to track your social media, content marketing, and WordPress ROI.

 

Instructor: Scott Frangos

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant