Implementing and Operating a Content Marketing Program

Leverage content marketing to boost traffic and lead volume.

Rating
4.5
Level
Intermediate
Type
How To
Duration
57 min
Topic
Content Marketing
 

Watch now to learn how to successfully implement and operate a content marketing program that generates traffic, leads, and more revenue.

You Will Learn

  • How to create a strategic framework for your content, built around buyer personas and the buyer’s journey
  • How to build a content marketing team, and generate a steady flow of content ideas
  • Best practices for driving traffic to your content
  • How to use content to move buyers down your sales funnel
Instructor: Toby Murdock

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