This class will start with a focus on building a great strategy. Beyond the obvious advice about setting the right goals, though, it will take participants through examples of the different types of digital experiences they can create and why each one might be valuable. Then, using a description of the three most common pitfalls of social media programs (and how to avoid them), participants will learn how to build a content strategy step by step - and how to solve the specific challenges of how to create content, what topics to focus on, how to get the right tone, and how to put all the pieces together into the right platforms. Finally, this course will go through a model for a content calendar and teach participants how to build and use their own content calendars effectively.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.